AI Overviews Impact on Organic Click-Through Rates
Google's AI summaries are slashing organic traffic to informational content publishers.
Marcus Oduya
Contributing Writer, Industry Trends & Workflow
Marcus has reported on marketing technology and content operations since the late RSS era, contributing to several independent newsletters before joining The AEO Signal full time. His work focuses on how in-house editorial and SEO teams are restructuring workflows, roles, and budgets to compete in an AI-first discovery landscape.
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Google's AI summaries are slashing organic traffic to informational content publishers.